‘Universal unhappiness, Mr Bond?’ Is this 007’s most terrifying challenge?

Imagine one of those early Bond villains with a cat on his lap – we’ll call him Apocalypse – explaining how he will get his sick revenge on the world.

Instead of launching a missile strike on London or New York, he has a much more dastardly plan.

Via social media, celebrity culture and education, he’ll simply make everyone dream of being someone else.

‘If you want to make someone unhappy, Mr Bond, it is simple – make them wish to be someone else…someone famous, someone different, or someone with money.

Suddenly they will have goals which will bring an endless cycle of stress, disappointment and envy.

They will be unhappy in their own skin, blind to their own glory…and restless!

Oh, and fear, Mr Bond. They will fear all things – fear not being, fear missing out, fear not acquiring, fear not achieving. Little machines of fear, and my revenge will be complete, Mr Bond.’

‘You’re wasting your time, Apocalypse,’ says Bond. ‘No one would be so stupid as to exchange present beauty and peace for the nonsense you describe.’

Apocalypse strokes his cat…and smiles a terrible smile.